It is very innovative. Works a lot like Google, but few things are better. It is really integrated with Amazon's book store. One can search inside books. In any case, they are doing a good job, and some competition usually is a good thing. Among many new cool thinks is the way how they use search results URLs. You should definitely try it. Just as motions about search from MS and Yahoo solo are heating up, one new strong and creative player will make things interesting. Meanwhile Google is still the king of the hill
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